Wednesday, September 25, 2013

I need ideas on how to advertise my online Gift Basket store?

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Pam


Hi, I recently became a consultant with La Bella Baskets and now have my own personal online store. We have over 400 gifts that include gift baskets for all occasions, fresh flowers, cookie bouquets, candles, care packages and a lot more. I am looking for ideas on how to reach people that enjoy and want what my store offers. All comments will be very helpful and appreciated. Thank You


Answer
mylabellabaskets.com has some 1800 pages, there may be close to that many single page individual reps on the site. If everyone has much the same factory provided content than getting 'free' search engine ranking may be quite difficult (there are 369 stores with the line "Did you know that everyday millions of people are sending gift baskets"). You may well not have enough profit to afford premium paid ads. multiple click costs by 20 to 100 to get the ad cost per sale on many store sites. Certainly you can create a presence on a variety of free social sites, including Facebook and Pinterest that all link to your main page.

Facebook paid ads are unique in they provide powerful demographic targeting options. You can only show a certain ad to a certain location, gender, age range, marriage status and expressed interest, you can also show an ad only to people on their birthday, you might offer a discount code sort of gift if the sign up to your email list on their birthday.

It's a bit troubling that you have to pay $20/mo to promote their product, the vast majority of affiliate programs have no sign up fees for their affiliates. there are countless affiliate programs out there, some paying 20%, for about $8/mo for the hosting account you could have your own site where your investment of time and effort wouldn't be at the whims of a merchant. You can setup Wordpress sites with no programming create unique content perhaps about gifting that attracts search engine ranking and free traffic, you might promote multiple affiliate programs.

This guy has a fairly objective look at the business.
http://www.workathomenoscams.com/2010/08/31/is-la-bella-baskets-a-scam/

For a taste of other affiliate program (the basket things looks more like a straight affiliate program rather than an MLM) look through CJ.com (Commission Junction)

What can I get my boyfriend for his 16th birthday?




Girly


He's turning 16 in two weeks and I want to get him something great! He said he doesn't really want anything, just to spend time with me (since I'm moving in a month) Everytime I ask him, he says he doesn't want any material thing, what should I do?


Answer
Just make him a cute basket if little things. A gift card to his favorite store, his favorite candy/snack, a homemade gift, something you baked, a framed picture of you guys together, some sports magazines, sports equiptment, etc. Just put all of his favorite little things in there! That way it's not an over the top gift, but it still shows that you put a lot of thought into it. Look on Pinterest for more basket ideas. Good luck!




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